The term ‘Directory Submission’ involves the submission of a website or a webpage to different online directories such as the ‘Google Directory’, ‘Yellow Pages’ etc. Directory submission leads to a better exposure for your website. It is very effective for building backlinks for your site. This is a long term SEO strategy. The more backlinks a website has, the higher will be it’s rank in the search engines.

There are many directories on the net, some of which are paid whereas the others are free. The paid directories are always better as the links stay longer on such directories. The links on the free directories may not stay for such a long time. You may start with the free directories and later go for the paid ones. Directories may also be divided into ‘General’ and ‘Niche’ categories. You should submit your website to both the niche as well as the general categories. Before submitting your site, always look at the pagerank of the directory. Try to submit only to directories having a high pagerank.

Directory submission is a very time consuming process and requires hard work. Each directory has it’s own set of guidelines which should be strictly followed. The website should be submitted to the appropriate category. A form has to be filled up, where you have to provide the URL and the category along with a short description (about 200 words) about your website. Try to avoid submitting the same description to all the directories as it can be viewed as duplicate content by the search engines. After submission, the website is generally reviewed by an editor. You can submit to as many directories as you like. But the whole process should be spread over a period of time.

As manual directory submission is very time consuming, you may go for automatic submission by using various softwares. These softwares automatically submit your site to different directories. But the quality of automatic submission is much less than manual submission. The softwares used for automatic submission are unreliable and the directories where the website is submitted, do not generally possess a high page rank in the search engines. Alternatively, you may pay somebody to do the submission for you. There are many individuals and companies who will do the submission for a fee. The cost of manual submission will be much higher than automatic submission. But if you want to have long term results, then you should only go for manual directory submission.

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