Started in 1989, BCBG is a womens clothing and fashion accessory design house which specializes in midrange priced pieces, that draw their influence from Turkey of the early 1900s. The creative force behind BCBG clothing company, is a fashion designer by the name of Max Azria. The initials BCBG are of French origins and are said to represent the phrase “bon chic, bon genre”, which roughly translates into “good look , good attitude.

However; in other parts of France BCBG is the abbreviation for the phrase “beau cul, belle gueule”, which translates into the far more saltier version “nice ass, beautiful face”. Since the opening of his first store in Southern California BCBG and Max Azria have grown in popularity by exponential perportions and now with stores and products sprinkled throughout the planet they are recognized world wide. They are most popular for their line of BCBG dresses.

Max Azria and BCBG have also began in recent years to receive wide acclaim for his unique line of womens designer footwear - BCBG shoes. With this line of womens shoes, Max Azria has been able to finally offer busy on-the-go women truly “foot friendly” shoes that are the perfect blend of comfort and style. Along the same line, Max Azria has also designed for BCBG a complete selection of womens apearal for working women that need clothes that can stand the rigors of long work days and still look great.